The Ventellect Podcast Episode 62

Show people their impact

In 2023, as VP of Engineering at Urban Sports Club, Italo talked to The Ventellect Podcast about building an engineering culture. The episode, chapter by chapter, with the lessons pulled out.

Based on Building an elite Engineering culture, with Alex Bloisi Released June 21, 202352 minWritten by Claude from a transcript of the episode, October 7, 2026

Written by Claude, not by Italo. Claude, an AI model made by Anthropic, wrote these highlights from a transcript of the episode. The quotes are Italo’s own words from the recording, lightly trimmed, each linked to the second it was said. The summaries and lessons are Claude’s reading of them, not Italo’s writing, which is in Writing.

A watercolour of a potting bench: terracotta pots in a row, each with a seedling at a different stage of growth, from a sprout to a young plant, and a watering can beside them.

In June 2023, when Italo was VP of Engineering at Urban Sports Club, Alex Bloisi had him on The Ventellect Podcast to talk about building an engineering culture, and about what it takes to keep the people who make one. The titles in it are of that time.

These are the highlights, chapter by chapter, with a lesson drawn from each. Every quote links to the second it was said.

Chapter I 02:50 From Brazil to Berlin

Before you read on When Italo joined HelloFresh around 2015, its tech team was 13 people. How big was it when he left, three and a half years later?
What happened 300 people

About 300. Thirteen to three hundred, in three and a half years. 04:34

Computer science and a master’s in Brazil, then the Brazilian government, where Italo started as a junior engineer and left as a software architect. An offer that was meant to take him to London took him to HelloFresh in Berlin instead, around 2015. Then N26, where he was the first engineering manager, health tech at Lykon, and Urban Sports Club as VP of Engineering.

The tech team at HelloFresh was only 13 people back then. […] When I left them, three and a half years later, the whole tech organization was around 300 people.

Italo Vietro 04:25

In health tech there is a lot of things that I was not expecting. Like the regulation is so heavy on it, even more than fintech.

Italo Vietro 05:42

The lesson Hypergrowth is a school for scaling teams. Thirteen engineers to three hundred in three and a half years is where he learned how.

Chapter II 06:33 The talent shortage

Alex asked why Brazil produces so many good engineers. Good universities, Italo said, in a country that struggles to keep the people it trains. Then Germany, short of skilled workers while tech companies were laying people off. That only looks like a contradiction: money stopped being cheap, and specialists stayed scarce.

No matter how much people there are in the market available, there is always going to be a shortage of specialists in specific areas.

Italo Vietro 10:19

I have to say it’s probably the place that I love the most to work and to live in, with my family.

Italo Vietro 18:17

The lesson A skills shortage and a wave of layoffs can both be true. The shortage that lasts is of specialists.

Chapter III 18:37 What a VP of Engineering does

Before you read on His job as VP of Engineering had four parts. Which one took the most effort?

Stakeholder management: budgets, the relationships with the other departments, and making sure everything is understood and translated well to the teams. 21:25

His job had four parts: technical direction, people and culture, stakeholders, and innovation, which meant reading where the business was going and what technology could do about it. At Urban Sports Club, product and tech started initiatives together with the rest of the business rather than being handed requests to execute, and a relationship like that takes years to build.

One of the main misconceptions in many, many companies [is] that technology, or the technology department, is seen as a cost center.

Italo Vietro 22:47

I’m not going to give them the solutions, because I don’t know the solutions. They are way better than I in coming up with solutions. But I know where we should head to.

Italo Vietro 25:02

So they saw the numbers, right? In every single [all hands], they saw the numbers.

Italo Vietro 25:41

The lesson Give your teams the direction, not the solution, and show them the numbers. Transparency is what lets them find a better answer than you would have.

Chapter IV 26:34 Impact, without blame

Engineers want to work on something with impact, and showing them theirs cuts both ways: if the impact is not what they expected, they own it and learn from it, which only works where failing is allowed. That meant no culture of blame, OKRs for guidance (after a few years of struggling with the process, like most companies), and the same framework for a junior engineer as for a principal.

You have freedom, but you also have a guidance, and here you can fail and learn. And we all only learn by failing, to be very honest.

Italo Vietro 28:23

No culture of blame in place, no ego culture. That is really good to build an engineering culture in the end.

Italo Vietro 28:46

The lesson Freedom, guidance, and no blame. People can only own their impact where they are allowed to miss.

Chapter V 30:51 What makes a great engineer

The million-dollar question, as Alex put it. Italo’s answer had three parts. Communication: explaining a technical problem in simple terms. Fundamentals: algorithms and data structures, whatever the language. And priorities: building what the company needs rather than what is fun to build.

Engineers like to sometimes over-engineer things because it’s cool and fun. And I did this myself multiple times, not necessarily fulfilling what the company needed, but more what I needed.

Italo Vietro 33:49

If you really want to succeed in your engineering career, you do have to talk to people.

Italo Vietro 36:52

The lesson Communication, fundamentals, priorities. The language you know matters less than whether you can explain the problem, and choose the right one to solve.

Chapter VI 37:54 Into management

Before you read on For an engineer, the reward comes the moment the build compiles. For a VP, how long can it take?

Months, sometimes years. Which is why the reward has to come from somewhere else as well: the people who grow. 40:59

Italo went as far as staff level at HelloFresh before moving into management, and he thinks engineering managers should stay connected to code: a proof of concept, a code review, a pairing session where someone else drives. What changes is the reward, which gets slower the higher you go. The principal engineers at Urban Sports Club had one main goal, building other principal engineers.

That’s why there is engineering in the name of the title. A lot of people forget that.

Italo Vietro 39:17

Once I actually did that and my mind actually did the switch, then things became really interesting, because the success of my team became my own success.

Italo Vietro 39:53

You can only solve problems for your engineers in a culture aspect if you understand their problems, first of all.

Italo Vietro 43:53

The lesson Stay close enough to the code to understand the pain. The reward moves from the compile, to the team, to the people who grow.

Chapter VII 46:37 Try it

What drives him is the next challenge, and learning, at work and well outside it (astronomy, for one). For a senior engineer weighing management, his advice was to try it if they get the chance, and to build the team they wished they had; a good organization lets you go back if it is not for you. Looking ahead, what excited him most was technology that helps people with health problems and disabilities, part of why he was working in health and wellbeing.

If you do have the opportunity, give it a try, because you might be surprised of how fulfilled you’ll be.

Italo Vietro 48:09

Think in different things that you can do for your team that, when you were a senior engineer, you wished your team had.

Italo Vietro 48:30

Life is short. Try it, try things out.

Italo Vietro 49:16

The lesson If you get the chance to lead, take it. Start with what you wished your own team had.

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